The British Army has launched a very fucked up ad campaign as part of an effort to recruit the laziest of shitbags from the Millennial and Generation Z age range into their ranks. It’s like this ad campaign is deliberately trying to recruit the worst that society has to offer.

They released this stupid video where some useless black girl who can’t even gather grocery carts is magically transformed into an elite warrior.

And the associated ad campaign is basically the British Army insulting in a very condescending way the people they’re trying to recruit.

It’s hard to understand the thought process that went into this. Generally speaking when you are trying to recruit somebody into your organization, it’s best not to insult them and make them feel like a piece of shit. But whatever, at this rate the only people who will be serving in the British Army within the next 10 years will be homosexuals, feminists and faggots. I’m not even sure how the organization is able to function at this point.