Apple’s business model is focused on forcing the customer to buy infinite amounts of smartphones. There is little if any innovation from them now.
Apple has admitted what many people already knew. They were intentionally slowing down older iPhones in a cynical conspiracy to force people to upgrade to newer models. They’re now getting sued for this practice.
Well that was quick. Just two days after Apple admitted that it intentionally slowed down older iPhones with older batteries (to prevent sudden unexpected shutdowns), the company is being sued. Both suits claim that Apple does this to force customers into a shortened upgrade cycle.
The Atlas Consumer Law group in Chicago claims that Apple is, therefore, in violation of deceptive business laws in Illinois, as well as in Indiana and North Carolina. “Apple’s failure to inform consumers these updates would wreak havoc on the phone’s performance is being deemed purposeful, and if proven, constitutes the unlawful and decisive withholding of material information,” says the press release for the lawsuit. The California suit is similar, though it focuses on wanting Apple to have asked consumers for consent to slow their iPhones as well as giving them the ability to opt out of such a slowdown, according to Quartz.
This shows yet again that Apple is no longer the innovative company it once was. What exactly is their business model now? It seems to be centered around forcing people to buy a new phone every 18 to 24 months. The only problem is that their new phones have few if any meaningful innovations over previous models. The iPhone 8 and iPhone X are perfect examples of this. Why the hell would I want to shell out $1,000 for an iPhone X? Facial recognition? I couldn’t give a shit about that.
Smartphones are commodity products now. The fact that they had to engage in a conspiracy to slowdown people’s phones is quite telling. Since they have no new innovations coming down the pipeline they’re relying on trickery and gimmicks to keep the shekels rolling in.
