Apple’s entire business strategy since the passing of Steve Jobs has been centered around selling unlimited numbers of iPhones that have few if any substantive improvements over previous models. Most alleged improvements have been gimmicks that nobody wanted or asked for.
In order to implement this bizarre business strategy, they have poured huge sums of money into branding and marketing campaigns designed to con people into buying their increasingly overpriced iPhones. They’ve tried to market each new iPhone model as some type of trendy status symbol.
What’s crazy is that even in the midst of the worst depression the world has ever seen, Apple is continuing with this stupid business strategy. They are reportedly hoping to sell 80 million new iPhone 12s.
Apple Hopes To Sell 80 Million New '5G-Enabled' iPhones Despite Pandemic Production Delays https://t.co/zpnt2mjs7D
— zerohedge (@zerohedge) September 1, 2020
While nothing has been officially announced, there are reports indicating that some of the more expensive iPhone 12 models will be sold for over $1,000 a piece. The cheaper models aren’t going to be that much cheaper either.
Does Apple actually think their business model which was already dumb in a somewhat functional economy is going to work in the current environment? Few people are going to have the resources to afford an iPhone 12. And even if it has 5G capabilities, how many people actually need that? 4G seems to work fine for the average person and there’s wifi hotspots everywhere now.
Apple is one of the most overvalued companies in the history of America. If it wasn’t for the Federal Reserve pumping unlimited credit into the stock market, Apple’s stock would have lost over half its value by now.
